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Who Is Your Client?
David often feels overlooked and insecure. Sharon owns seven cats named after the Seven Dwarfs. David loves Tom Clancy novels and adores his six-year old blonde Labrador Retriever. Sharon wishes she...
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How To Get Lucky: The Collision Principle
Unwittingly perhaps, Kurt Vonnegutt once offered some excellent career and marketing advice. In Vonnegutt’s God Bless You, Mr. Rosewater, Mr. Rosewater Sr. realized early that his grandson Eliot...
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What Does Your Price Communicate?
As I stood outside the auditorium after my recent speech in Toronto, a striking grey-haired man beelined toward me and made a comment that made me twing. “I need a word with you. Stay here.” I...
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